account-based marketing » Collective Content

Why content is key to supercharging your account-based marketing (ABM)

By Aled Herbert / 30/07/2018

If there is one buzzword that has repeatedly cropped up on the marketing-trends-to-watch lists this year, it’s account-based marketing (ABM). It’s not surprising, given the general trend towards personalisation in…

Marketing futures: Whether ABM or content marketing, creativity is always vital

By Neil Barry / 02/11/2017

Marketing has its contradictions. As a profession and career choice, it remains very popular. As a discipline, it has long had its opposition. Now, we’re at a point where we…

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