Blog category: Publishing

We’ve been talking about publishing for close to 20 years.

Don’t call it an exodus – how journalists fuel brand publishing
Don’t call it an exodus – how journalists fuel brand publishing Read more
Brand publishers must overcome barriers to working with PRs – report
Brand publishers must overcome barriers to working with PRs – report Read more
How to snap up writers like a commissioning editor
How to snap up writers like a commissioning editor Read more
Culture of content – got one?
Culture of content – got one? Read more
Don't know what content you have? You're not alone
Don't know what content you have? You're not alone Read more
Beyond ads – Cannes highlights two native content musts for publishers
Beyond ads – Cannes highlights two native content musts for publishers Read more
Blog, feature or avoid? How to get the right content mix
Blog, feature or avoid? How to get the right content mix Read more
Fact checking – a vital newsroom lesson for brand publishers
Fact checking – a vital newsroom lesson for brand publishers Read more
April Fools’ stories – 4 blunders to avoid
April Fools’ stories – 4 blunders to avoid Read more
New Microsoft CEO – a brand storytelling win
New Microsoft CEO – a brand storytelling win Read more
LinkedIn’s big bet on content – and why traditional publishers should be worried
LinkedIn’s big bet on content – and why traditional publishers should be worried Read more
Biggest not best – avoiding bias in lists easy as 'ABC'
Biggest not best – avoiding bias in lists easy as 'ABC' Read more