LogRhythm

Fresh perspectives on cybersecurity

LogRhythm is a world leader in NextGen SIEM, empowering organisations on six continents to successfully reduce risk by rapidly detecting, responding to and neutralising damaging cyberthreats.

What we did

Collective Content has been LogRhythm’s content partner since early 2016. Our partnership began through an introduction by marketing agency Kingpin.

Since then we have collaborated on a huge range of projects, from brochures, campaign emails and landing pages, to fact sheets and white papers. We have also written a series of topical security and verticalised content assets and helped them set up and run a thriving brand publication.

In addition, we’ve provided brand reporting support at industry events and provided consultancy on everything from content strategy to social media.

Threatmanagement.info (TMi) brand publication

LogRhythm launched this ambitious brand publication in summer 2017 to showcase new developments and perspectives on cybersecurity. We worked with LogRhythm and Kingpin to develop the content strategy and site design.

TMi publishes new articles each week, every one of which is sourced and written by one of CCUK’s roster of writers. Each article is planned through a shared editorial calendar to provide visibility on the content pipeline. CCUK also manages the production and publication of articles as well as the creation of a newsletter and social content.

CCUK is made up of ex-technology journalists. We have used this expertise to write reports for the TMi site on location at leading industry events like InfoSecurity.

White papers

We have researched and written several white papers for LogRhythm covering the impact of cyberthreats on different verticals, as well as subjects like the General Data Protection Regulation. We have a broad roster of writers with different specialisms and are able to source the right person to bring expert knowledge to each content job. CCUK manages the whole production process, from research to writing to proofing and final design

LogRhythm Content Marketing

Brochures and new formats

LogRhythm recognises the importance of content in the marketing mix and has explored new formats to deliver its brand messages.

These include a series of 13 assets focusing on how cybersecurity affects certain verticals and how their solution can address these risks. For each asset CCUK interviewed LogRhythm’s subject matter experts to understand the specific challenges and threats each vertical is faced with before undertaking the writing and design.

Collective Content also produced a series of assets on emerging security hot topics. Once again, the creative process began with interviews with LogRhythm thought leaders and technology experts before writing.

Sales and channel content support

We have also provided support on several internal marketing assets to aid the sales teams, such as cheat sheets for different verticals.

We also worked on a project to refresh the messaging for LogRhythm’s channel partner marketing. Based on discussions at a partner advisory board and partner summit, along with input from the marketing team, we came up with the idea to emphasise the expertise of partners and how LogRhythm could support them to grow their business.

General content support

In addition to TMi and content writing, the Collective Content team also supports LogRhythm with nurture campaign email and landing page copywriting.

Results

“We enjoy working with Collective Content. They go above and beyond to ensure our partnership is a successful one, no matter what we throw at them.

They get our content matter and message very well and produce stellar quality content for us. We would struggle without them and have no hesitation to recommend their service.”

Laura Reid, senior manager, Direct Marketing EMEA, LogRhythm