Collective Content (UK)

Two women behind microphones having conducting an interview. A white woman sits looking at and listening to the other, and a black woman looks up into the air, smiling while talking to the other.

How to interview to create better content

By Bill Clark / February 28, 2024

Every journey, physical or metaphorical, starts with one basic question: How do I get there from here? That’s a question that faces us at Collective Content every day. When it…

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Photo of someone checking personal data on a smartwatch.

Essential healthcare insights from Q4 23

By Shirley Siluk / February 7, 2024

1. Despite AI’s promise in medicine and other fields, poll finds ‘confidence gap’ More than half (52 per cent) of 10,000 adults polled across nine countries say they believe artificial…

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Content pollution: Tips for a greener content climate

By Zoe McNeill / January 29, 2024

Attention is a finite resource. It’s critical to engagement and becoming harder to capture. Whether you believe the claims of shrinking attention spans, there is an appetite for shorter, punchier…

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A metal robot made up of lots of joined, angular parts, sitting at a piano to play it.

Good art – and good content marketing – doesn’t take shortcuts 

By Shirley Siluk / January 26, 2024

Ideas are easy. Executing them is hard. And people have always been tempted by the promise of shortcuts to take ideas from conception to execution without that messy ‘hard’ part…

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Pool ball number 11

11 essential content marketing links from Q4 23

By Tony Hallett / December 29, 2023

1. Skimming, scanning, scrolling — the age of deep reading is over We’ve long been fans of Simon Kuper’s writing, and this struck a chord as so 2023. Is the…

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An open book surrounded by a collection of festive items, including eggnog, pine cones, candy canes and holly. The warm lighting and scattered items give a cozy feel. You can almost hear the crackling fire and smell the cinnamon.

Jólabókaflóðið- What to get the content marketer in your life

By Zoe McNeill / December 20, 2023

‘Twas the night before Christmas and all through the land Pages were turned, cocoa in hand As evening crept on, and Christmas drew close Jólabókaflóðið reminds us of what we…

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Diversity, inclusion, equality and belonging are all about making the workplace fair for each employee, and building a sense of community.

Podcast Episode 7 – Diversity, Equity, Inclusion and Belonging

By Daine Lindsay / December 6, 2023

Welcome to the last episode of the Collective Content podcast’s How to choose a content agency series. In the final episode, our hosts Daine Lindsay and Collective Content MD Tony…

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An open dictionary on a table, with a glimpse of a red cover peeking out from the pages.

Around the world in seven words

By Andrew Smith / December 4, 2023

Around the world in seven words The are many reasons to sign up to the Collective Content newsletter, which you can do here. One of them is the Word, or…

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Cut wooden letters spelling the word 'team' with multi-coloured figures helping to support them.

Podcast Episode 6 – Ways of Working

By Daine Lindsay / November 21, 2023

Welcome to the Collective Content Podcast’s How to choose a content agency series, episode 6 ‒ ‘Ways of working’. So far, we’ve looked at the “who, what, why and when”…

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Collage of health monitor screens. Photo by Mingwei Lim on Unsplash

Essential healthcare insights from Q3 23

By Shirley Siluk / November 7, 2023

1. Survey highlights need for investment in electronic health records Of 10 countries surveyed for an Economist Impact report commissioned by Roche Diagnostics, all have some foundations – such as…

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Image of a welcome mat on a jetty which reads 'Welcome on board'. So the bottom of the image we can see two red converse shoes.

Onboarding agencies

By Becky Thompson / November 1, 2023

Onboarding a new content agency can sometimes mean a little bit of pain, or sometimes quite a lot. To a certain extent, that’s up to you. Episode 5 of our…

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Two lego figures shaking hands.

Podcast Episode 5 – Onboarding

By Daine Lindsay / November 1, 2023

Welcome to the Collective Content Podcast’s How to choose a content agency series. In episode five our hosts, Daine Lindsay and Collective Content MD Tony Hallett, are joined by client…

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