Style and grammar
“Only I have eyes for you.” “I have only eyes for you.” “I have eyes for only you.” Read each of those sentences above again and think about how they…
Read MoreIn the field of B2B technology marketing we frequently come across the concept of the ‘IT decision-maker’, closely followed by the ‘business decision-maker’ – or the ITDM and BDM. Sure,…
Read MoreThe short answer? They almost never do. This post has in part been fast-tracked (I was writing it anyway) after the controversy around this video. It was pulled by YouTube…
Read MoreWhat’s the difference between a blog post and a feature? Or between an opinion piece and analysis? Coming from the editorial and publishing world, we take these – and many…
Read MoreIf you are interested in healthcare technology you might have recently seen a story about an NHS Trust planning to use Skype for some outpatient video consultations. It was picked…
Read MoreTime and time again when we edit copy (this greying editor in particular likes to edit long-form content on paper) you will see margin notes where we scribble ‘ABC’. What…
Read MoreOr, in the US, that might be written Capitalization In Headlines. And there’s the rub. In different countries there are different conventions around using capital letters. We have written previously…
Read MoreThere is a perception that content from brands is inferior to the quality produced by the media. Of course, we regularly consume poor-quality media and great brand content but I…
Read MoreWhat is the Oxford comma? Its alternative name – the serial comma – provides more of a clue. It’s the difference between apples, oranges, and bananas AND apples, oranges and…
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