Style and grammar

Copy-wise: It's only one word, but where you place it matters

By Shirley Siluk / September 26, 2016

“Only I have eyes for you.” “I have only eyes for you.” “I have eyes for only you.” Read each of those sentences above again and think about how they…

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Don’t be that guy – be the content decision-maker

By Tony Hallett / July 15, 2016

In the field of B2B technology marketing we frequently come across the concept of the ‘IT decision-maker’, closely followed by the ‘business decision-maker’ – or the ITDM and BDM. Sure,…

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When sweary words work (this is a trick headline)

By Tony Hallett / October 28, 2014

The short answer? They almost never do. This post has in part been fast-tracked (I was writing it anyway) after the controversy around this video. It was pulled by YouTube…

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Blog, feature or avoid? How to get the right content mix

By Aled Herbert / May 19, 2014

What’s the difference between a blog post and a feature? Or between an opinion piece and analysis? Coming from the editorial and publishing world, we take these – and many…

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Fact checking – a vital newsroom lesson for brand publishers

By Aled Herbert / May 12, 2014

If you are interested in healthcare technology you might have recently seen a story about an NHS Trust planning to use Skype for some outpatient video consultations. It was picked…

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Biggest not best – avoiding bias in lists easy as 'ABC'

By Tony Hallett / January 12, 2014

Time and time again when we edit copy (this greying editor in particular likes to edit long-form content on paper) you will see margin notes where we scribble ‘ABC’. What…

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Copy-wise: Capitalisation in headlines

By Tony Hallett / May 30, 2013

Or, in the US, that might be written Capitalization In Headlines. And there’s the rub. In different countries there are different conventions around using capital letters. We have written previously…

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Poor grammar? That’s an opportunity for brands

By Tony Hallett / April 26, 2013

There is a perception that content from brands is inferior to the quality produced by the media. Of course, we regularly consume poor-quality media and great brand content but I…

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What is… the Oxford comma?

By Tony Hallett / February 8, 2013

What is the Oxford comma? Its alternative name – the serial comma – provides more of a clue. It’s the difference between apples, oranges, and bananas AND apples, oranges and…

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