Publishing

New Microsoft CEO – a brand storytelling win

By Tony Hallett / February 6, 2014

Everyone knows Microsoft has a new CEO, Satya Nadella. But what does everyone know about him? Over the past few days quite a few people have been spreading a link…

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LinkedIn’s big bet on content – and why traditional publishers should be worried

By Aled Herbert / January 22, 2014

If you still think LinkedIn is just a glorified online job centre then it is time to think again. Sure, more than half of its revenues – expected to hit…

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Biggest not best – avoiding bias in lists easy as 'ABC'

By Tony Hallett / January 12, 2014

Time and time again when we edit copy (this greying editor in particular likes to edit long-form content on paper) you will see margin notes where we scribble ‘ABC’. What…

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Poor grammar? That’s an opportunity for brands

By Tony Hallett / April 26, 2013

There is a perception that content from brands is inferior to the quality produced by the media. Of course, we regularly consume poor-quality media and great brand content but I…

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Get ready for the native ads backlash

By Tony Hallett / March 27, 2013

Did we just see the backlash against native advertising – perhaps against content marketing more generally – begin? Collective Content often complains that no one calls out all those bad…

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Reader Comments – why don’t brands use them more?

By Tony Hallett / March 7, 2013

Editors around the world know this oddity. Brands that feature in an online publication – for whatever reason – sometimes jump through hoops to get a presence on those pages,…

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Newsrooms aren’t for every brand

By Tony Hallett / February 28, 2013

There has been a lot of hype about brand newsrooms. These are not newsrooms in the old PR sense – where you go to find assets if you’re a journalist,…

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Why would a media company have a CCO?

By Tony Hallett / February 15, 2013

Previously these pages featured a post explaining the CCO role – or chief content officer. But while we were encouraged to see all kinds of businesses embracing content marketing and…

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Content marketing and operating at media speed

By Tony Hallett / January 28, 2013

One of our partners recently mentioned those companies that “get it” and those that don’t. What he meant by “get it” is those that have a content creation mindset that…

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Native ads and The Atlantic

By Tony Hallett / January 21, 2013

Last week’s screw-up by The Atlantic over its Church of Scientology sponsored content turned lots of heads. I think there are several reasons why this got above-average attention: 1. The…

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20 top Collective Content Monday Tips from 2012

By Tony Hallett / December 17, 2012

We’ve had fewer than six months of Monday Tips on the Collective Content Facebook page (because the page is only that old). That said, there have been some good ones.…

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Random acts of capitalisation

By Aled Herbert / December 5, 2012

You know about random acts of kindness. Or random acts of violence. Well in content you’ll have come across what we like to call random acts of capitalisation.   Should…

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