We like to mention the most advanced types of content marketing, mostly because they’re inspirational. They’re on the far right-hand side of a maturity model we mention to clients. What…
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How does Google rank branded content? In some cases, the answer is: Very well. This is one reason savvy brands are trying to use it to operate at a level…
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What role do ethics play in content creation? We know most newspapers, some TV programmes (news, factual programming etc.) and a few online publications have ethics policies. We also know…
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It was saddening yesterday to read about GigaOm, another well-known publication in the tech sector, shutting its doors. It leaves a good number of talented journalists looking for their next…
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Every year sees organisations put more effort and budget into brand publishing. But to stand out, to create truly media-grade content, organisations must act like the best journalists. Sometimes that…
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We often help organisations find writers for their content programmes, which are increasingly well-funded and focused on high-quality. That kind of sourcing is all about tapping experts – whether internal…
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You’ve heard the phrase ‘a culture of content’, right? Well, you’re going to hear it a lot more this year. Why? There’s a good chance your organisation has not only…
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“People spend millions of pounds on something and they don’t know how to make it work?” That was a question from a contact’s father when he heard his son made…
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Last week at Cannes banner ads were as popular as a McDonald’s on la Croisette. One paradox: plenty of those doing the trash talking work at agencies and publishers that…
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What’s the difference between a blog post and a feature? Or between an opinion piece and analysis? Coming from the editorial and publishing world, we take these – and many…
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If you are interested in healthcare technology you might have recently seen a story about an NHS Trust planning to use Skype for some outpatient video consultations. It was picked…
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Many brands will join traditional publishers tomorrow in posting April Fools’ stories. But how many will make misjudgements, maybe missing an opportunity or – worse – scoring an own goal?…
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