Most things I read these days arrive serendipitously via some social media channel, mostly Twitter. A tweet last week directed me to mashkulture.net’s post containing an infographic on the difference between…
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I’ve been on the frontline of journalism for 13 years now – in print, on the web, across consumer, B2B and customer publishing – and one evolving trend I’ve observed…
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The way some publishers approach custom content – as a dirty little secret – is regrettable. And I could use a stronger word. True, it is signed off by and…
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Short post. We read a brilliant piece today on Windmill Networking by Joel Don entitled Time to Write Off Your Corporate Blog? (post no longer live). You might not guess…
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Virgin has shot a short movie entirely at altitude, featuring several well-known stars on its planes. Which Virgin airline? How about all of them. Working ‘up in the air’ on…
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My little girl is old enough to find her way around YouTube videos on an iPad. Luckily for her, she is now also old enough to type in ‘Betty Crocker…
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When are you most deeply engaged with content? It’s a fine question in and of itself but if you’re a marketer – or specifically someone who measures how effective campaigns…
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I’ll be honest – I don’t know if I really love or hate the video below. That’s probably good news for the folks over at Ink, whose inflight mags you’ll have…
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Today I attended the first event from the Association of Online Publishers (AOP) aimed only at those in B2B media. (You can still check out the #aopb2b hashtag on Twitter.)…
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Following yesterday’s post about how to get onto to the stage in good order – without any pesky mobile phones interrupting proceedings – today’s excerpt from Tony Hallett’s e-book, Everything…
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Over coming weeks Collective Content will be publishing parts of the new e-book by our director Tony Hallett, Everything In Moderation – How to chair, moderate and otherwise lead events.…
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One aspect of commercial content is the holy grail of producing engaging, non-distracting, even deep content in traditional online ad units. Let’s be fair – that hasn’t always been easy.…
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