Content marketing
Stories about plagiarism can be scary. Some high-profile cases even get made into films. Plagiarism itself – defined as the act of taking a person’s original work and presenting it…
Read More1. Sonic symbolism S1:E1 We’ve heard about Mailchimp investing in content (with ‘Mailchimp Presents’). This is next level. If you love Bjork – this writer does – then it’s a…
Read MoreNever put the word ‘final’ on your file name. Why? After all, that would seem to make sense for when a piece of content is finished. Wrapped up. In use.…
Read MoreHere at Collective Content, we tell a lot of stories. Or maybe we only tell one. It depends on who you ask.
Read MoreWhat do we mean by style guide? To many organisations, a style guide is the set of rules and guidelines that describe how your brand organises its colours, logos, graphic…
Read MoreInternational Women’s Day is celebrated on only one day each year. Here at Collective Content, we recognise that trying to encapsulate an entire gender’s accomplishments, even just in one field,…
Read More1. Digiday+ research: Agency remuneration models are poised to change in 2022 Here’s a doozy to kick things off. Want to know how different agencies are charging these days? No…
Read MoreAs a film buff, I believe there are many valuable life lessons to be learned from the world of cinema. At the risk of biting off more than I can…
Read MoreHow much do your agencies know about your line of business and your sector? Does it matter if they don’t know much? As an agency that specialises in high-tech, especially…
Read MoreWith the end of a year – and start of a new one – in mind, this quarter’s round-up contains some big-picture articles, as well as some tips of the…
Read MoreYears ago, I edited a blog series by futurologist Peter Cochrane*. But here’s the strange thing: readers would tell us they’d always first skip to the end. Why? Because Peter…
Read More1. How to write digital copy: A complete guide First up for this quarter, some deep, deep content. Dan Brotzel’s enduring Medium post is among the most comprehensive guides to…
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