We live in an on-demand economy. From food to car rides to a hundred other things, what we want is no more than a click or two away. But commissioning…
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“Curation is a natural and necessary extension of content creation. That is, as great as your content may be, your audience wants to learn from other experts and differing perspectives.”…
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“Actually talk to your customers. Use the language that they use. Talk about the things they talk about. Never feed salad to a lion.” Jay Acunzo, Vice President, NextView No…
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You’d expect us to know the answer to that, given our tagline is ‘We tell your stories’. And we do know the answer – it’s just that the question is…
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‘Content marketing’ is a relatively new term. But although the phrase was first coined in 1996 the idea of brands delivering value, and not just the hard sell, to customers…
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“We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis, former chief creative officer at J Walter Thompson We like…
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If you’re a small business, such as an agency like Collective Content, how do you choose your clients and projects? To those outside the industry or anyone who’s never grown…
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If you’re thinking of committing to working with us – as a client or a contributor – then, ‘What do they stand for?’ is a totally valid thought. Every company…
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Do you know what kind of content will drive your business? Collective Content (UK), since we set up almost 18 months ago (does that now make us ancient in content…
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There are plenty of predictions flying about for the year ahead. And nowhere more so than in media and marketing circles. What we’d like to say about content marketing is…
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We’ve had fewer than six months of Monday Tips on the Collective Content Facebook page (because the page is only that old). That said, there have been some good ones.…
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When we launched Collective Content it was a little under a year ago. I’ve since learnt about others with a ‘collective’ approach – meaning you can have a dispersed, project-right…
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