Generative artificial intelligence (GenAI) – AI tools that can create content, including text responses, articles and images – is potentially the most significant disruptor in marketing of this decade. Since…
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Welcome to the fourth episode of Collective Content’s How to choose a content agency podcast series. Now that we’ve covered the preliminary stages of choosing a content agency, our hosts…
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1. 3 pros and 3 cons of using GenAI for your content Unashamedly leading with one of our blog posts, penned by our very own Eve Michell. Because what subject…
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Welcome to episode three of the Collective Content How to choose a content agency podcast series. This time round, our hosts Daine Lindsay and Collective Content MD Tony Hallett are…
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Generative artificial intelligence (GenAI), with the release of ChatGPT in late November 2022, has turned every industry on its head. Overnight, we’ve seen all kinds of AI-related content, tips for…
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This is the Collective Content How to choose a content agency podcast series. In our second episode, hosts Daine Lindsay and Collective Content MD Tony Hallett are joined by two…
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What does generative AI mean for content marketing? Yes, we’re being unapologetically us-centric this quarter – starting with an important blog post from our content director about our position on…
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Lots of agencies boast about their flexible working policies – in job adverts, on their ‘About us’ pages and on social media, to name a few places. But it’s not…
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Collective Content is a specialist B2B content marketing agency. We work for some of the biggest names in tech and professional services and we arm them with media-grade content to…
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Collective Content is a specialist B2B content marketing agency. We deliver media-grade content to our clients. We are mostly former technology journalists and writers. We have a broad and growing…
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July 2020: Graduating from Zoomiversity 2020 has been a remarkably virtual year. Due to the pandemic, my final university classes took place over Zoom rather than in lecture halls, and…
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1. Why a good brief can save you from a world of pain Let’s get this party started with a post about a big subject, by our very own Tim…
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