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Blogging is important for every business. So we don’t just offer ghostwriting services for others. We blog for ourselves.
Big issues such as content strategy, commissioning and ROI, as well as tactics for effective copy creation or editing. Sometimes a little news about Collective Content.
Collective Content (UK)
Style and grammar
Content marketing landmarks: Jyske Bank
How we charge for content
What is… evergreen content?
When should a brand charge for its content?
Copy-wise: Possessives, plurals and greengrocers
Jay Baer on: Content as fire, social as gasoline
Copy-wise: Buzzword bingo will hurt your content
When a sales pitch can help content marketing
Why editorial calendars are essential in content marketing
Content Marketing Landmarks: Red Bull
Jon Buscall on: The long term
Content Agencies Part 4: What’s your superpower?
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