Blog

Blogging is important for every business. So we don’t just offer ghostwriting services for others. We blog for ourselves.

Big issues such as content strategy, commissioning and ROI, as well as tactics for effective copy creation or editing. Sometimes a little news about Collective Content.

Content marketing landmarks: Jyske Bank
Content marketing landmarks: Jyske Bank Read more
How we charge for content
How we charge for content Read more
What is… evergreen content?
What is… evergreen content? Read more
When should a brand charge for its content?
When should a brand charge for its content? Read more
Copy-wise: Possessives, plurals and greengrocers
Copy-wise: Possessives, plurals and greengrocers Read more
Jay Baer on: Content as fire, social as gasoline
Jay Baer on: Content as fire, social as gasoline Read more
Copy-wise: Buzzword bingo will hurt your content
Copy-wise: Buzzword bingo will hurt your content Read more
When a sales pitch can help content marketing
When a sales pitch can help content marketing Read more
Why editorial calendars are essential in content marketing
Why editorial calendars are essential in content marketing Read more
Content Marketing Landmarks: Red Bull
Content Marketing Landmarks: Red Bull Read more
Jon Buscall on: The long term
Jon Buscall on: The long term Read more
Content Agencies Part 4: What’s your superpower?
Content Agencies Part 4: What’s your superpower? Read more