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Blogging is important for every business. So we don’t just offer ghostwriting services for others. We blog for ourselves.
Big issues such as content strategy, commissioning and ROI, as well as tactics for effective copy creation or editing. Sometimes a little news about Collective Content.
Collective Content (UK)
Style and grammar
PRs and brand journalists in 2017 – a marriage of convenience?
Choosing an agency: Personal chemistry but with due diligence
The problem with pictures
Content Marketing Landmarks: Oreo Cookies
The hunt for the B2B influencers
The ultimate content agency?
Content marketing landmarks: Jyske Bank
How we charge for content
What is… evergreen content?
When should a brand charge for its content?
Copy-wise: Possessives, plurals and greengrocers
Jay Baer on: Content as fire, social as gasoline
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