Blog

Blogging is important for every business. So we don’t just offer ghostwriting services for others. We blog for ourselves.

Big issues such as content strategy, commissioning and ROI, as well as tactics for effective copy creation or editing. Sometimes a little news about Collective Content.

PRs and brand journalists in 2017 – a marriage of convenience?
PRs and brand journalists in 2017 – a marriage of convenience? Read more
Choosing an agency: Personal chemistry but with due diligence
Choosing an agency: Personal chemistry but with due diligence Read more
The problem with pictures
The problem with pictures Read more
Content Marketing Landmarks: Oreo Cookies
Content Marketing Landmarks: Oreo Cookies Read more
The hunt for the B2B influencers
The hunt for the B2B influencers Read more
The ultimate content agency?
The ultimate content agency? Read more
Content marketing landmarks: Jyske Bank
Content marketing landmarks: Jyske Bank Read more
How we charge for content
How we charge for content Read more
What is… evergreen content?
What is… evergreen content? Read more
When should a brand charge for its content?
When should a brand charge for its content? Read more
Copy-wise: Possessives, plurals and greengrocers
Copy-wise: Possessives, plurals and greengrocers Read more
Jay Baer on: Content as fire, social as gasoline
Jay Baer on: Content as fire, social as gasoline Read more