Blog

Blogging is important for every business. So we don’t just offer ghostwriting services for others. We blog for ourselves.

Big issues such as content strategy, commissioning and ROI, as well as tactics for effective copy creation or editing. Sometimes a little news about Collective Content.

11 essential content marketing links for Q1 17
11 essential content marketing links for Q1 17 Read more
Copy-wise: Don’t forget the hyphens
Copy-wise: Don’t forget the hyphens Read more
Content conversations: MEC Wavemaker's Ben McKay
Content conversations: MEC Wavemaker's Ben McKay Read more
Burberry, Screamadelica and the secret to creative cross pollination
Burberry, Screamadelica and the secret to creative cross pollination Read more
Copy-wise: Beware of the Apostrophe-pocalypse – 3 rules
Copy-wise: Beware of the Apostrophe-pocalypse – 3 rules Read more
Zen and the art of content curation
Zen and the art of content curation Read more
Content conversations: Karmarama’s Jamie Toward
Content conversations: Karmarama’s Jamie Toward Read more
PRs and brand journalists in 2017 – a marriage of convenience?
PRs and brand journalists in 2017 – a marriage of convenience? Read more
Choosing an agency: Personal chemistry but with due diligence
Choosing an agency: Personal chemistry but with due diligence Read more
The problem with pictures
The problem with pictures Read more
Content Marketing Landmarks: Oreo Cookies
Content Marketing Landmarks: Oreo Cookies Read more
The hunt for the B2B influencers
The hunt for the B2B influencers Read more