Blog

Blogging is important for every business. So we don’t just offer ghostwriting services for others. We blog for ourselves.

Big issues such as content strategy, commissioning and ROI, as well as tactics for effective copy creation or editing. Sometimes a little news about Collective Content.

How to… ghostwrite
How to… ghostwrite Read more
One question to ask your would-be content agency
One question to ask your would-be content agency Read more
How to… run a content audit
How to… run a content audit Read more
11 essential content marketing links for Q2 17
11 essential content marketing links for Q2 17 Read more
What’s in a job title?
What’s in a job title? Read more
Amazon's efficient storytelling
Amazon's efficient storytelling Read more
Example of a content audit
Example of a content audit Read more
PR and brand journalists speaking a common language
PR and brand journalists speaking a common language Read more
Brand journalism and PRs: playing a little better in 2017
Brand journalism and PRs: playing a little better in 2017 Read more
Content Conversations: MediaCom Beyond Advertising's Tom Curtis
Content Conversations: MediaCom Beyond Advertising's Tom Curtis Read more
Example of a content audit
Example of a content audit Read more
Your key to creativity: Documenting and vulnerability
Your key to creativity: Documenting and vulnerability Read more