Blog

Blogging is important for every business. So we don’t just offer ghostwriting services for others. We blog for ourselves.

Big issues such as content strategy, commissioning and ROI, as well as tactics for effective copy creation or editing. Sometimes a little news about Collective Content.

6 tips for writers pitching editors and agencies
6 tips for writers pitching editors and agencies Read more
How to keep bullet-point lists on target
How to keep bullet-point lists on target Read more
Content marketing trends. #1 Gifographics
Content marketing trends. #1 Gifographics Read more
Should I say ‘on-premise’ or ‘on-premises’ IT?
Should I say ‘on-premise’ or ‘on-premises’ IT? Read more
11 essential content marketing links from Q1 18
11 essential content marketing links from Q1 18 Read more
4 ways to write marketing copy that stands the test of time
4 ways to write marketing copy that stands the test of time Read more
What’s more important than consistency in your copy? Give this a Go
What’s more important than consistency in your copy? Give this a Go Read more
11 essential content marketing links from Q4 17
11 essential content marketing links from Q4 17 Read more
The hidden pitfalls of repurposing content
The hidden pitfalls of repurposing content Read more
Marketing futures: Whether ABM or content marketing, creativity is always vital
Marketing futures: Whether ABM or content marketing, creativity is always vital Read more
How to… develop a style guide
How to… develop a style guide Read more
4 audiences for your content audit
4 audiences for your content audit Read more