April 1, 2020 2:34 pm
CMOs predict will happen—or keep happening—in 2020
We’re starting with some ‘big picture’
articles. Here’s a snapshot of CMOs being very big picture about the year.
content marketing statistics for 2020
Similarly, what do the numbers tell us? For
one thing, content marketing budgets will continue to grow.
worthy, measurable, growth-centred content marketing goals
But how do you measure success? SEJ has
some hard KPIs most of us should employ.
4. 4 big
shifts that will usher in a new generation of content marketing
OK, so at least part of this is
self-serving from our friends at Contently. But there is much sense here,
especially about the state of media and a generational shift.
exciting B2B marketing trends you need to know in 2020 [infographic]
The first of two articles from Brafton. Are
you on top of these 12 trends?
consultancy vs. agency debate: It’s all about effectiveness
Ever since giants such as IBM and Accenture
(how many acquisitions?) started encroaching on traditional agency turf, people
have been asking where Big Tech is taking marketing.
7. Why we are
still talking about email in 2020
Getting tactical, this piece by industry
body CMI is the first of two about the continued effectiveness of email
blueprints for email copywriting that works + examples
After the last article explores ‘Why
email?’, this Brafton advisory gets into best practice, with some great
Away has built a travel brand through storytelling
We’ve followed luggage-maker Away since
launch, through ups and downs. Notice how they’re a ‘travel brand’, not a
manufacturer/retailer. That’ll be the storytelling.
reasons why more content isn’t better (It’s actually worse!)
Do people still talk about ‘content shock’?
This piece revives that term and with good reason. Quality, not quantity,
we increased time on site from 4 min to 9 min with Audio Articles
And finally, regular readers will know
we’re students of all things audio – from voice search to all types of audio
content, including podcasts. Another great Convince and Convert piece here
shows how one platform more than doubled site stickiness with audio versions.
Why 11 links? 11 o’clock is when pubs
traditionally close (and open).
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