September 30, 2019 5:41 pm
components every marketing plan needs to succeed
We’re starting big picture. Solid advice.
2. There are three CMO
archetypes, but only one is best for driving growth
And continue big picture – as so much of
what we do is about decision-making at the CMO level. How well do you know
‘barbarism’ in content marketing
Our senior editor Shirley Siluk looks back
to George Orwell and his advice for the ages about clear writing.
like a butler, not an advertiser
We liked this piece, from Medium, about
putting customers first. We all know the Hippocratic oath of B2B content
marketing, right? First, be useful.
state of content
This is a chunky list of key stats. One of
those pieces to bookmark and refer back to.
created a show to give its users something to hook up about
One of our favourite case studies from the
past year. Apparently, you might be a perfect match… but have nothing to kick
off a conversation. In fact, we’ve always said use content for that reason.
to never run out of ideas, stay creative, and become prolific
We love posts about creativity. Some of
this might be second nature to agencies and at publishers, but in-house teams
need to keep their juices flowing and keep a
pot of ideas on the boil.
8. Striving for video content marketing success? Here are the key metrics to measure
Video can be a tricky one to gauge. We love
specific articles like this.
ways B-to-B marketers need to change their game
Time to refocus. How well can you satisfy
these five criteria?
Bezos recognized the value of 1 ‘essential’ job skill even before he had a name
for his company. Here’s how to master it
Can you guess what it is? Always be
examples of clever content marketing from direct-to-consumer brands
Lastly, a little off subject, but another
5-fer. Don’t forget that in B2B we can learn a lot from the B2C world.
Why 11 links? Well this quarter, judging by
some of the above curated pieces, it should clearly be five. But we love you
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