OK, so he sounds a little like Yoda here. But we’ve got to agree with Andrew Davis because, well, what he says reminds me of an early exchange we had – not quite a ‘founder’s story’ but stick with me.
While Collective Content is almost five years old, it took a few months for us to find our groove. In 2012, a CMO at a large technology vendor put his finger on what we do. He said: “You help us have better conversations with our customers.” And to this day we’re still doing that for his company.
Davis’ comment is in the same vein. He takes it further by saying it is through those ongoing, useful conversations that trust is built. It can take years but that is the basis for every great content marketing programme in B2B.
Trust is really hard to earn and then to maintain. But it’s golden once you have it.
Think about the people and brands you trust. Then imagine your customers feeling the same way about you. It’s worth the effort. It will mean more revenue. And content is increasingly one of the key ways to get to that point.
Let’s talk about content
Sign up to our newsletters for either monthly or quarterly updates on all things tech and content marketing.
Customise what you'll receive ▾
Our monthly newsletter
Content Marketing Quarterly
The best curated links on the topic of content marketing, four times a year
Every quarter, our editors curate the best links from the following areas
Tech Quarterly - select which you'd like to receive
Augmented Reality / Virtual Reality
Chief Information Officers (CIO)
Internet of things (IoT)
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.