Deshpande on: content curation

Deshpande on: content curation

03/10/2016

 

03/10/2016

 

Deshpande on: content curation

WRITTEN BY

Tony Hallett
Managing director

Tony set up Collective Content in 2011 so brands can more easily become publishers and tell stories. This built on 15 years in media, from reporter to publishing director at Silicon Media Group, CNET Networks and CBS Interactive.

deshpande

“Curation is a natural and necessary extension of content creation. That is, as great as your content may be, your audience wants to learn from other experts and differing perspectives.”

Pawan Deshpande, CEO, Curata

We’re big fans of curation. Sharing ideas and helping people isn’t just about what’s inside your brain. We believe people respect you for respecting and sharing others’ expertise. Go on, be a magpie.

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