Jay Acunzo on: talking your customers' language

September 30, 2016 3:19 pm

acunzo

“Actually talk to your customers. Use the language that they use. Talk about the things they talk about. Never feed salad to a lion.”

Jay Acunzo, Vice President, NextView

 No one is going to forget the line “never feed salad to a lion”, right? But that’s not why this is a great quotation. This sums up what’s great about great content marketing: that at its centre is the customer, not you. Let’s remember that as we picture an unhappy lion chomping down on his Caesar’s.