Article or Ad? When It Comes to Native, No One Knows (Contently) We see native advertising as a channel for content marketing. It’s effective for brands and a lifeline of revenue for many publishers but will always have its critics. This is one of the best analysis pieces we’ve seen on native.
The Dark Side of Content Marketing (The Social Marketers) We’re never ones to shy away from what’s not right about content marketing. We’ll leave you with this different take on the unacceptable face of the discipline.
These are some of the links that have made the biggest impression on us over the past three months. And why 11? Why not?
*photo credit: Tangle Toy via photopin(license)
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