Studies Show CMOs Are Shifting Focus to Owned Properties [link no longer available] (Livefyre Blog) This isn’t just about the rising might of Facebook. It makes sense for brands to have control. CMOs are getting that.
One dollar lesson (Kaspersky) Is this the most high-production infographic ever? Or would you call it something else?
89 Per cent Of Companies Using Content Marketing Say It Works [Survey] (Marketingland) And finally, we couldn’t leave without some data. What’s nice about this piece of research is that it’s a rare example of looking at the difficulty and effectiveness of different content types. Any hands-on content marketer is well aware of this trade-off and will be able to share war stories about the smart and dumb decisions brands have made.
We think this list needs little introduction – so we’ve written this at the end. It comprises just the links that have stayed with us from the past three months and a short description from us.
Why 11? I was born on the eleventh.
*photo credit: Chains via photopin(license)
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