B2B is embracing content marketing [infographic]

B2B is embracing content marketing [infographic]

July 7, 2012

 

July 7, 2012

 

B2B is embracing content marketing [infographic]

WRITTEN BY

Tony Hallett
Managing director

Tony set up Collective Content in 2011 so brands can more easily become publishers and tell stories. This built on 15 years in media, from reporter to publishing director at Silicon Media Group, CNET Networks and CBS Interactive.

The following B2B-centric infographic says it all (well, almost all). It comes courtesy of the excellent team over at BlueGlass Interactive.

Some of the numbers in here about the rise of content marketing (what we do) in B2B (the sector we know the best) astound even us.


For more information about the growth in content marketing you could do worse than click on the phrase in our tag cloud on the right of this page.

Follow us on Twitter – @ColContent

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