There has been a lot of talk over the past year about four stand-out tech and internet companies: Amazon, Apple, Facebook and Google.
(Others reckon IBM deserves inclusion given its performance and quiet mastery of some big areas in back-end tech. But that’s a debate for another day – and blog.)
Out of The Four, it’s notable that three have social networks. Google+ is no clear-cut success – yet – and granted it is a leap to include Apple’s Ping for music. But no one ever talks about Amazon in terms of social. Should we?
David Wogahn over on the Content Marketing Institute’s site last week made a case for treating Amazon more like a social network.
There is some good detail in that piece but what I like the most about it is the idea that you have a public profile on Amazon (if you choose) and next to that you can build content in the form of a personal profile, keywords, reviews, photos, even videos.
For some types of business this isn’t relevant. It probably depends on Amazon selling something in your space.
But for others Amazon becomes a content marketing platform, linked to your identity.
Everyone is thinking about this in terms of their own sites and the big boys in social media – Facebook, Twitter, G+, LinkedIn, Tumblr and Pinterest – but don’t overlook a top-10 site that most of us actually use.
Creating content on Amazon can help your business as much as it can shoppers and the company itself.
Follow us on Twitter – @ColContent Need to know about events? Buy the e-book, Everything In Moderation: How to chair, moderate and otherwise lead events, by Collective Content (UK) founder Tony Hallett from Amazon.co.uk.
Sign up to our newsletters for either monthly or quarterly updates on all things tech and content marketing.
Customise what you'll receive ▾
Our monthly newsletter
Content Marketing Quarterly
The best curated links on the topic of content marketing, four times a year
Every quarter, our editors curate the best links from the following areas
Tech Quarterly - select which you'd like to receive
Augmented Reality / Virtual Reality
Chief Information Officers (CIO)
Internet of things (IoT)
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.