Getting infographics right

Getting infographics right

January 26, 2012

 

January 26, 2012

 

Getting infographics right

WRITTEN BY

Tony Hallett
Managing director

Tony set up Collective Content in 2011 so brands can more easily become publishers and tell stories. This built on 15 years in media, from reporter to publishing director at Silicon Media Group, CNET Networks and CBS Interactive.

You don’t hear the word ‘infographic’ as much as you did a year ago. Just a feeling, no evidence on that.

Perhaps we’re collectively tired. Perhaps they haven’t been, in general, done well enough. Well as @johnbethune points out on b2bmemes.com, one done well can still captivate.

Check out the history of Google (a bit Beavis and Butthead-style but great)…


Created By onlinephd.org.

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