Bill Clark

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Computer keyboard overlaid with wavy beams of green and red light and a padlock. Photo by FlyD on Unsplash

Essential cybersecurity insights from Q1 24

By Bill Clark / 01/05/2024

1. GenAI will collapse the cybersecurity skills gap In its 2024 technology predictions, Gartner sees GenAI finally closing the skills gap that has plagued the cybersecurity industry for so long.…

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Two women behind microphones having conducting an interview. A white woman sits looking at and listening to the other, and a black woman looks up into the air, smiling while talking to the other.

How to interview to create better content

By Bill Clark / 28/02/2024

Every journey, physical or metaphorical, starts with one basic question: How do I get there from here? That’s a question that faces us at Collective Content every day. When it…

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A phone screen showing someone accessing a secure VPN.

Essential cybersecurity insights from Q4 23

By Bill Clark / 15/02/2024

1. Most CISOs open to changing companies in next 3 years More than three-quarters (76 per cent) of chief information security officers (CISOs) said they are “very or entirely open”…

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Closeup of hand holding a smartphone. Photo by Rodion Kutsaiev on Unsplash

Essential customer experience insights from Q3 2023

By Bill Clark / 02/11/2023

1. McKinsey: Customer experience increases total shareholder return Research by consulting firm McKinsey with 8,500 insurance customers in North America found that customer experience is a strong driver of financial…

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Engineer writing equations on a whiteboard

Why your SMEs are a marketing asset

By Bill Clark / 29/03/2023

A common piece of advice to neophyte writers is ‘write what you know.’ The idea behind it is that it’s easier to tell a story that feels realistic if you…

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